Privacy Policy
This Privacy Policy explains how we handle information when you visit and use the Chicken Road game review website. We know that sharing any kind of data online requires trust, so we want you to understand what we collect, why we collect it and how it is used. The policy applies to all pages, features and tools connected with ChickenRoad, whether you are simply browsing or engaging more actively with our content. By reading this document, you can see in clear language what happens behind the scenes when you load a page, leave a comment or get in touch with us. If anything in this Privacy Policy is unclear, you can always reach out using the contact details below for further explanation. Nothing in this text changes your legal rights, but it should make those rights easier to follow and easier to use. We encourage you to revisit this page from time to time so that you stay informed about how your information is treated as the Chicken Road project develops.
Brief description of the purpose of the privacy policy
The purpose of this Privacy Policy is to give you a straightforward overview of how Chicken Road deals with information that could identify you or relate to your use of the site. Rather than burying you in technical detail, the document lays out the basic categories of data we handle, the reasons we handle them and the choices you have. When you access reviews, guides or other content on ChickenRoad, certain details are automatically recorded so that the website can function and be improved over time. In some situations you may also provide information directly, for example when you contact us or interact with interactive features. This text pulls those situations together in one place so that you do not have to guess what is happening with your information. It is written for ordinary readers, not specialists, so that anyone using the Chicken Road platform can see at a glance what to expect.
Use of collected information: to improve the site, optimize performance and analyze data
We use the information collected through ChickenRoad primarily to keep the site running smoothly, to understand how people interact with our pages and to plan future improvements. Technical logs and analytics data help us see which parts of the Chicken Road website load quickly, which pages are popular and where visitors may be experiencing problems. This insight allows us to optimise performance, tweak layouts and refine content so that the experience feels responsive rather than frustrating. We may also use aggregated, anonymised statistics to understand general trends, such as the types of devices used or the average time spent reading particular reviews. Where possible, we work with information at this broader level so that your individual activity on Chicken Road is not the focus. Any personal data you actively provide, such as contact details, is used only for the specific purpose you gave it for, such as responding to a question, and is not repurposed for unrelated marketing.
Description of measures taken to protect personal data
Protecting any personal data associated with Chicken Road is treated as an ongoing responsibility rather than a one-off task. We combine technical safeguards, organisational processes and practical routines to reduce the risk of unauthorised access or misuse of information handled through this site. While no online service can remove risk entirely, the following measures are in place to provide a reasonable level of protection for the data we hold:
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Use of secure hosting providers with regularly updated systems and restricted administrative access.
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Access to personal data limited to individuals who need it to perform specific tasks, following the principle of least privilege.
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Regular updates and patching of software components used to run and maintain the site.
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Use of passwords and, where appropriate, additional authentication steps for internal accounts.
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Periodic internal reviews of how data is stored, accessed and retained.
Where we work with third-party tools, we aim to choose providers that publish clear information about their security practices and compliance obligations. If we become aware of a data incident affecting information connected to ChickenRoad, we will investigate and, where required, inform you and any relevant authorities. We also encourage you to use up-to-date devices, sensible passwords and basic online safety habits when interacting with the Chicken Road platform or any other site.
Use of cookies
When you visit the Chicken Road website, small text files known as cookies may be stored on your device to help the site remember certain choices and recognise returning visitors. Some cookies are necessary for basic functions, such as keeping track of preferences, while others relate to analytics that show us how people move between pages. These tools give us a clearer picture of how content linked to ChickenRoad is used, which in turn supports improvements to navigation, layout and performance. You can usually control or disable cookies through your browser settings, although doing so may affect how some features work. Details about the specific cookies used, and their duration, may change over time as we adjust the services we rely on. We aim to keep cookie use proportionate and do not use them to build detailed personal profiles beyond what is needed for basic analytics and site functionality.
Users’ ability to view, change, or delete their personal information
You have practical options for seeing, updating or asking us to remove personal information that relates to your use of Chicken Road. While most visits to the site are anonymous, situations such as contacting us or subscribing to updates may involve providing details that you later want to review. Subject to any legal obligations to keep certain records, we will try to respond promptly and transparently when you exercise these choices. The general steps are set out below so that you know what to expect if you decide to make such a request regarding ChickenRoad.
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Identify the email address or other details you originally used when interacting with the site.
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Prepare a clear description of the information you want to view, correct or delete.
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Send your request using the contact method described in this Privacy Policy, preferably from the same email address you used before.
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Wait for our acknowledgement so that you know the request has been received and is being considered.
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Review our response and, if needed, ask follow-up questions about how the request has been handled.
We may ask for reasonable additional information to confirm your identity before processing changes, especially where the request concerns sensitive data. There may also be circumstances where we cannot fully erase information, for example where we need to retain limited records for security, auditing or regulatory reasons, but we will explain this if it applies.
Contact information
If you have questions about this Privacy Policy, or about how information connected to Chicken Road is handled, you can get in touch with us directly. The primary contact method for privacy-related matters is by email at contact@chickenroad-gamereview.co.uk. Please include enough detail in your message to help us understand your request, especially if it relates to specific pages, dates or interactions with ChickenRoad. We aim to respond within a reasonable timeframe, taking into account the nature and complexity of your question. For your own protection, avoid including highly sensitive details in the initial email, and wait for our reply if we need anything more specific. Using the contact details provided here is the best way to ensure that privacy questions connected with the Chicken Road site reach the right person.
Effective Date
This Privacy Policy for Chicken Road is effective from 14 January 2026 and remains in force until it is replaced by an updated version. When we make significant changes to the way we handle information, we will update the text on this page and adjust the effective date so that you can see at a glance which version applies. In some cases we may also provide a short notice on prominent pages of the ChickenRoad site to draw attention to important updates. Your continued use of the website after changes take effect will be taken as your awareness of the updated Privacy Policy, but you are always free to stop using the site if you do not agree with the way your data is handled. Because practices and technologies evolve, we recommend checking this page from time to time so that you stay informed about how Chicken Road deals with information linked to your use of the site.